Sell-Out

I

Retail sales

volumes of all pharmaceutical products in money and packaging

II

Concept

• Data extrapolation from the representative sample to the general population
• Cluster analysis
• Hierarchical models

III

Research categories

• Drugs
• Medical commodities
• Cosmetics
• Children Nutrition
• Dietary supplements
• Disinfectants

IV

Research geography – Republic of Kazakhstan

• 3 cities;
• 17 areas;
• city districts;
• dynamic territories in Geomarketing system, corresponding to the zones responsibility of medical representatives.

V

Test indicators

consumption volumes in money and natural terms, sell-out and sell-in prices, DDD, numeric and factored penetration and Share of retail selling outlets

VI

Test integral indicators

• Grouped by brands, corporations, manufacturers, АТС classification, NFC, EphMRA, INN, OTC/Rx.Category classification – Dietary supplements, Cosmetics, Medical commodities, Children Nutrition
• Cumulative – MAT, YTD, MQT
• Comparative – previous period growth, same period of last year
• Share – market share, share in competitive groups, etc