Proxima Research — Kazakhstan
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Planning Allocation System

The commercial success of a pharmaceutical company is based on the stage of setting sales plans for all responsible persons involved, as well as for all territories and sales channels, taking into account a variety of factors, including sales potential for a particular region.

This is not a simple process that requires a lot of time and effort, the involvement of many employees at various stages of building plans and their approval. This often leads to delays in the budget process and conflicts.

Planning allocation system (Pharma PAS) – a system that allows you to fully automate the process of distributing plans and agreeing between all involved employees. Both fully automatic and manual distribution with automatic balancing is possible. Various planning scenarios are available – building and comparing several plans with different inputs.

Automatic distribution of plans by:

  1. Periods
  2. Sales channels
  3. Regions, oblasts, bricks
  4. Hierarchies of responsible persons
  5. Retail outlets (pharmacies) and pharmacy chains, hospitals

When allocating plans, factors such as:

  • Potential for market share in a competitive group
  • Historical data of distributors and AU
  • Number of personnel per site
  • Outlets on the territory
  • Seasonal adjustment tables, marketing tables, changes in the competitive environment
  • Different price lists for different categories of buyers