Webinar “Pharmacy Organizations of Kazakhstan 2026: New Opportunities for Growth”

On November 20, 2025, a webinar for pharmacy chain executives in Kazakhstan took place

Proxima Research Kazakhstan organized the event in cooperation with the Association for the Support and Development of Pharmaceutical Activities of the Republic of Kazakhstan.

The main topic of the event was “Pharmacy Organizations of Kazakhstan 2026: New Opportunities for Growth”. The discussion focused on market analytics and trends, the impact of upcoming regulatory changes, and modern solutions for managing and automating pharmacy business processes.

The webinar brought together pharmacy executives, experts, and representatives of professional associations interested in the strategic development of the pharmaceutical retail sector.

Participants received up-to-date market insights, forecasts for the coming year, and practical recommendations to improve operational efficiency and business management.

Topics and Speakers:

Market Analytics of Kazakhstan’s Pharmacy Segment: Results for 9 Months of 2025 and Forecasts for 2026

Ekaterina Markova, Director at Proxima Research Kazakhstan, presented a detailed market overview based on Market Audit Kazakhstan data, including insights from the Pharmacy Retail Audit project. In her presentation, Ekaterina highlighted key consumption trends and provided forecasts to support strategic planning for 2026.

Kazakhstan’s Pharmacy Market: Challenges and Prospects

Marina Durmanova, President of the Association for the Support and Development of Pharmaceutical Activities of the Republic of Kazakhstan, spoke about upcoming regulatory changes and their expected impact on the pharmacy sector. She paid particular attention to measures that will help pharmacy organizations adapt to new conditions and maintain business stability.

Pharmacy Process Management and Automation: Practical Solutions

Artur Rotar, Product Owner of Proxima Apteka, Pharmacy BI, and Drug DataBase at Proxima Research, presented modern digital tools designed to enhance managerial efficiency within pharmacy chains. He demonstrated how technology helps optimize internal workflows, improve KPI control, and support.

The webinar concluded with a Q&A session, during which the speakers engaged in a lively discussion and addressed participants’ questions.

Key Takeaways

Modern technologies and analytics are becoming crucial factors for competitiveness in the pharmacy business. Their implementation allows companies to respond more quickly to market changes, improve operational efficiency, and deliver high-quality services to customers.

The webinar clearly demonstrated that a systematic approach and the use of digital solutions open up new opportunities for sustainable growth and development of pharmacy organizations.

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