Proxima Research – Partner of the 17th Eurasian Pharmaceutical Forum in Kazakhstan

On January 27–28, the 17th Eurasian Pharmaceutical Forum, organized by AdamSmith Eurasia, took place in Almaty. The forum is one of the key industry events in the region, bringing together more than 200 leaders of the pharmaceutical industry from Kazakhstan and Central Asian countries, as well as over 70 experts and speakers who discussed the strategic directions of market development and the current challenges facing the industry

Key topics discussed at the forum included:

• Industry perspectives on challenges and growth opportunities
• Creating conditions for the development of the pharmaceutical sector
• The future of drug registration
• Pricing policies
• Intellectual property protection

Proxima Research Kazakhstan’s participation

Proxima Research Kazakhstan acted as an official partner of the forum. Ekaterina Markova, Director of Proxima Research Kazakhstan, presented key market trends, promotional activity insights, and category rankings based on the results of 2025. The presentation was based on the most accurate analytical data from the Market Audit and PromoTest & RxTest projects.

In addition, Ekaterina moderated the panel discussion “Analysis of the EAEU Pharmaceutical Market: Key Trends, Challenges, and Growth Opportunities.” Thanks to her deep industry expertise and professional moderation approach, the discussion was highly engaging, well-structured, and focused on the most relevant market issues and practical insights.

As part of the conference, the company was represented by its own exhibition stand, which served as a hub for live communication with participants, discussion of key industry topics, and presentation of the company’s solutions. The stand attracted strong interest from the professional community and became a key meeting point for experts and market representatives.

The forum also proved to be an effective platform for professional networking, enabling participants to discuss critical industry issues, exchange practical experience, and establish new business connections. This contributes to the development of the pharmaceutical sector, professional growth of specialists, and the formation of new strategic approaches.

Proxima Research extends its sincere thanks to the organizers and participants for the constructive dialogue and looks forward to continued cooperation.

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