Market Audit Forecast: Innovative Trend Forecasting in Pharma

Retail market analysis in Kazakhstan requires modern solutions that meet the dynamics of change and challenges of the pharmaceutical business. Market Audit of Kazakhstan is an analytical product that provides manufacturers, distributors and pharmacy chains with the most up-to-date data for forecasting trends and strategic management.

Content:

• Key data from a comprehensive analysis of pharmaceutical markets
• Updated forecasts on Power BI: even more options to predict market trends
• What does the Market Audit Forecasts update bring to pharmaceutical market forecasting?
• Why should you use the updated Forecasts?
• Start monitoring the pharmaceutical market now!

Key data from a comprehensive analysis of pharmaceutical markets

Retail sales analysis is part of a comprehensive analysis and provides the most accurate and timely data on sales of own and competitive products in all categories of ‘pharmacy basket’ products up to the level of the territory of responsibility of each medical representative in Kazakhstan. Analytical products that analyse the retail market are: Sell Out, Competitive Groups and Forecasts.

One of the key areas of the Market Audit product is forecasting forecasting market trends, enabling pharmaceutical companies to plan for the future and make informed decisions.

Updated forecasts on Power BI: even more options to predict market trends

An updated pharmaceutical market forecasting format has been launched on the Power BI platform, which significantly expands the analytical capabilities of users.

From now on, forecasts:

• are available in three currencies  (KZT, euro, US dollar) and in packages;
• analyses all categories of the ‘pharmacy basket’ and the Drug category up to Rx/OTC, regularly updated;
• 12-month forecast depth under three scenarios.

This provides a deeper understanding of the market and allows you to tailor the analysis to your business needs.

What does the Market Audit Forecasts update bring to pharmaceutical market forecasting?

• Financial planning flexibility – the ability to analyse the market in multiple currencies to accurately forecast expenses and revenues.
• Detailed package analysis – assess changes in physical sales volumes, important for production and logistics planning.
• Different forecast scenarios – three market forecasting methods are available: optimistic, baseline and pessimistic, giving you the flexibility to adapt to possible changes.

Why should you use the updated Forecasts?

1. Interactive Power BI reports – available in multilingual format and integrated with other Microsoft services.
2. Monthly data updates – prompt access to the most up-to-date information without the need for manual download.

Start monitoring the pharmaceutical market now!

Updated market trend forecasting is already available to Market Audit users on Power BI. If you have any questions or need consultation on how to work with dashboards, don’t hesitate to contact our team.

Contact us and we’ll help you get the most out of analytics for your pharmaceutical business!

Contact us