On January 29, 2026, a Gala dinner hosted by Proxima Research Kazakhstan took place in Almaty. The event was dedicated to summarizing the results of 2025, as well as discussing key conclusions, insights, and prospects for 2026 in the pharmaceutical market.
The event brought together more than 60 representatives of the pharmaceutical industry of the Republic of Kazakhstan, providing a unique platform for experience sharing, partner recognition, and the presentation of pharmaceutical market analytics.
The event opened with a welcome speech by Ekaterina Markova, Director of Proxima Research Kazakhstan, who expressed gratitude to the guests and partners for their contribution to the development of the industry.
Oleg Dobranchuk, Commercial Director of Proxima Research International, then presented an overview of key global trends in the pharmaceutical market and innovative Proxima Cloud CRM solutions with an AI chatbot, aimed at increasing sales efficiency and automating routine processes. Particular attention was paid to the GeoForce tool, which allows for assessing and optimizing territorial potential, balancing the responsibilities of medical representatives, and creating the most effective coverage models for further implementation.
In addition, regional analytics of Kazakhstan were presented by Assel Temirbolatova, Product Owner Market Audit KZ at Proxima Research Kazakhstan.
Proxima Research Kazakhstan partners Yuliya Dzhanabekova, Head of RX and CBG / Acting Director of the Marketing Department, and Richards Krumbergs, Marketing Research Manager at Teva Kazakhstan, presented Proxima Research analytical data on Teva’s position in the pharmaceutical market of Kazakhstan. The presentation covered sales and prescription dynamics in the RX and CBG segments, brand and INN rankings, as well as the impact of marketing activities on sales growth and brand awareness.
Ekaterina Markova also presented an analytical overview of the pharmaceutical market of Kazakhstan based on the results of 2025, including key development trends in the retail and hospital segments, market leaders, and the impact of promotional activities on sales, based on data from the company’s flagship products: Market Audit, Promo Test, and Rx Test.
As part of the event, a partner award ceremony was held to recognize the best results of 2025.
After the official part, guests enjoyed informal networking with like-minded professionals, discussed industry topics, and took commemorative photos. The atmosphere of the evening contributed to strengthening business relationships and exchanging ideas.
Proxima Research Kazakhstan expresses its sincere gratitude to all guests and speakers for their active participation and warm feedback. We look forward to future meetings and invite you to relive the memories of the evening through photographs capturing the highlights of the event.
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